Exporting Ayurveda from India

Feb 2023

Industream Export Pvt. Ltd.

Ayurveda, a traditional system of medicine that originated in India, is gaining popularity around the world.

It is an ancient system of medicine that originated in India over 5,000 years ago. The word “Ayurveda” comes from Sanskrit, and it means “the science of life.” It is based on the belief that health and wellness depend on a delicate balance between the mind, body, and spirit.

Today, Ayurveda is gaining popularity around the world, with people seeking its holistic approach to health and well-being. If you’re interested in exporting Ayurvedic products from India, this guide will help you understand what Ayurveda is, how it works, and the steps you need to take to export it successfully.

How to get IEC code in India, required step to export in France. Industream Export

What is Ayurveda?

Ayurveda, which means “the science of life,” is an ancient healing system that originated in India over 5,000 years ago. It is a holistic approach to health and wellness that views the body, mind, and spirit as interconnected and focuses on the prevention of disease rather than just its treatment.

Ayurveda is based on the belief that every person is unique and requires a personalized approach to health care.

The history of Ayurveda dates back to ancient India, where it was developed by sages and healers who passed down their knowledge through oral traditions. The earliest written records of Ayurveda date back to around 3000 BCE, and the system continued to evolve and develop over the centuries.

Central to Ayurveda are the three doshas: Vata, Pitta, and Kapha. These doshas are the energies that make up every individual and govern all physical and mental processes. Vata is associated with movement and change, Pitta with transformation and digestion, and Kapha with structure and stability. Balancing the three doshas is key to achieving optimal health and wellness.

Ayurvedic treatment approaches include a wide range of techniques, including dietary and lifestyle changes, herbal remedies, massage, meditation, and yoga. Ayurvedic practitioners work to identify the root cause of a patient’s symptoms and develop a personalized treatment plan to address their specific needs.

Ayurveda offers a comprehensive approach to health and wellness that has stood the test of time. With its emphasis on prevention and personalized care, it continues to be a popular healing system in India and around the world.

The Principles of Ayurveda

Ayurveda is based on the principles of balance and harmony between the mind, body, and spirit. These principles are rooted in the belief that the human body is made up of five elements – ether, air, fire, water, and earth. 

Each of these elements represents a specific characteristic, such as ether representing space, air representing movement, fire representing transformation, water representing fluidity, and earth representing solidity.

Another fundamental principle of Ayurveda is the importance of digestion and elimination. According to this ancient healing practice, proper digestion is essential for maintaining good health, while poor digestion can lead to various illnesses. 

Ayurvedic medicine focuses on improving digestion through dietary and lifestyle changes, along with herbal remedies and other natural treatments.

Balancing the three doshas – Vata, Pitta, and Kapha – is another key principle of Ayurveda. These doshas represent different types of energy or life forces in the body, and imbalances in any of them can lead to various physical and mental health issues. 

Ayurvedic practitioners use a range of techniques to help patients balance their doshas, including herbal remedies, massage, and lifestyle changes.

Overall, the principles of Ayurveda are designed to promote health and well-being through natural, holistic methods that address the root causes of illness. 

By understanding these principles, individuals can make informed choices about their health and well-being and work towards achieving a state of balance and harmony in their lives.

Exporting Ayurveda from India

Exporting Ayurveda from India is a unique and complex process that requires a great deal of research and preparation, check our article on How to Export in France. The first step in this process is finding reliable and trustworthy Ayurvedic suppliers in India. It is crucial to ensure that the suppliers are authentic and follow the Ayurvedic principles and guidelines.

Once the suppliers have been identified, the next step is to ensure that the products meet the required quality standards. Quality control and certification are important aspects of Ayurvedic products, as they are often used for therapeutic purposes. It is essential to obtain proper certification from the relevant authorities to ensure that the products meet the required quality standards.

Shipping and logistics are also critical factors to consider when exporting Ayurvedic products from India. It is essential to work with a reliable logistics partner who can ensure that the products are delivered on time and in good condition. Proper documentation and compliance with regulations are also important in this process.

One of the unique aspects of Ayurvedic products is their herbal approach rather than relying on conventional medicine. The use of natural herbs and ingredients makes Ayurvedic products a popular choice among consumers who prefer a more natural and holistic approach to healthcare. Exporting Ayurvedic products from India can provide a valuable opportunity to promote and share the benefits of this ancient healing practice with the rest of the world.

Marketing Ayurvedic Products

Marketing Ayurvedic products can be a complex process, especially when exporting to international markets. 

In order to successfully promote and sell Ayurvedic products, it’s essential to consider international regulations, identify your target market, create a strong brand identity, and utilize e-commerce and digital marketing strategies.

International regulations play a crucial role in exporting Ayurvedic products. It’s important to ensure that your products meet the regulations and guidelines of the destination country, as well as any relevant international bodies. This may involve obtaining certifications, completing necessary paperwork, and adhering to labeling requirements.

Identifying your target market is also key in marketing Ayurvedic products. Understanding the demographics, behaviors, and preferences of your potential customers can help you tailor your marketing efforts to better reach and resonate with them. Conducting market research and analyzing competitors can also provide valuable insights.

Creating a strong brand identity can help differentiate your Ayurvedic products in a crowded market. 

This may involve developing a unique visual identity, messaging, and brand values that align with your target market. Building trust and credibility with customers can also be achieved through transparency, quality, and customer service.

Finally, e-commerce and digital marketing strategies can help reach a wider audience and drive sales. This may include developing an e-commerce website, utilizing social media and email marketing, and optimizing search engine visibility. 

Incorporating storytelling and education about Ayurveda can also help build brand awareness and connect with customers on a deeper level.

Frequently Asked Questions (FAQs)


1. Can Ayurvedic products be exported to all countries?

In general, Ayurvedic products can be exported to most countries. However, it’s important to research the specific regulations and requirements of the country you plan to export to. Some countries may have restrictions on certain herbs or ingredients, or require specific certifications or labeling.


2. What are the most popular Ayurvedic products for export?

There are a variety of Ayurvedic products that can be exported from India, but some of the most popular include:

  • Herbal supplements and remedies
  • Essential oils and aromatherapy products
  • Skincare and beauty products
  • Spices and culinary herbs
  • Ayurvedic teas and tonics

3. What certifications do I need to export Ayurvedic products?

The certifications required for exporting Ayurvedic products may vary depending on the country you plan to export to. However, some common certifications include:

  • Good Manufacturing Practices (GMP) certification
  • Organic certification
  • Halal certification
  • Kosher certification
  • Lab testing


Exporting Ayurveda from India presents a promising opportunity for businesses seeking to tap into the growing demand for natural health and wellness products around the world.

With its ancient roots and proven efficacy, Ayurveda offers a unique value proposition that resonates with modern consumers seeking natural alternatives to conventional medicine.

However, navigating the complex regulatory landscape and ensuring compliance with quality standards and certifications can be challenging.

By following the guidelines and best practices outlined in this guide, businesses can overcome these hurdles and establish a successful Ayurvedic export operation.

With the right approach, exporting Ayurveda from India can not only drive economic growth but also promote the health and well-being of people worldwide.

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